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2 Vision
2 Vision
2.1 By 2030 Cheshire West and Chester will be a desirable and attractive place to live, work, learn and visit with vibrant towns and rural villages, reflecting the vision of the Sustainable Community Strategy. Development will reflect the character of local areas, conserving, managing and enhancing the valuable natural and historical environments, resources and assets.
2.2 New housing and employment opportunities in sustainable and accessible locations will have enabled the borough to attract inward investment and business growth and enabled skills and jobs to be retained locally.
2.3 Residents will have access to a range of high quality market and affordable homes and the needs of all our communities, in particular those of an ageing population, will be provided for. Opportunities for healthier lifestyles will be delivered through the provision of sport, recreation and social facilities.
2.4 Positive adaptation to climate change will continue to be promoted and communities will be supported in taking positive action towards sustainable living. Sustainable use of resources and improved energy efficiency will achieve a reduction in greenhouse gases and our carbon footprint. Waste will be managed in the most sustainable way and will be utilised as a valuable resource.
2.5 Chester will continue its development as a prosperous sub-regional employment location, shopping and international tourist destination. The city will be a key asset to the borough with a thriving business, retail and tourism economy and as a centre for learning. The setting and special character of Chester will be maintained.
2.6 Ellesmere Port will be a confident industrial area, a hub for high quality industries and technologies including the green energy and waste sector, attracting inward investment. Perceptions of the town will be enhanced as a result of improvements to the image of the town as a prosperous area.
2.7 Northwich will have a vibrant town centre based around the regeneration and development of new retail, leisure and housing development opportunities. The waterways and surrounding countryside will provide an important resource for the recreational needs of local residents and visitors.
2.8 Winsford will be integral to the improved prosperity of the borough particularly through development to meet the needs of local communities, whilst protecting the character of the Cheshire countryside and individual identity of rural settlements. The market towns and villages identified as key service centres will remain viable settlements and will fulfil their role and function in providing access to services and facilities for their local and surrounding communities.